When legends meet innovation, history is made. Rick Ross, the iconic hip-hop mogul known for lavish taste and strategic investments, has made his boldest move yet—not in real estate or spirits—but in cosmetic dentistry. Partnering with celebrated Colombian cosmetic dentist Dr. Mario Montoya, he has launched Smiles by Mario Montoya—Atlanta’s most luxurious dental clinic, offering top-tier veneers, porcelain artistry, and next-level dental care. This isn’t just a business—it’s a healthcare revolution with a celebrity smile.
The Power Move: How the Partnership Came to Be
Rick Ross first flew to Cali, Colombia in October 2020 to trust Dr. Montoya with his own smile. The result? A gleaming, six-hour makeover featuring porcelain veneers that transformed his routine grin into what he now calls a “billion-dollar smile.” Over time, Ross witnessed friends and fellow artists raving about Montoya’s work—and had no doubt this partnership had to happen.
“We began discussing this plan 3 years ago in Cali, Colombia, and now we’ve opened our first U.S. dentist office in Atlanta!” Ross announced with zeal at the grand opening. “Everyone reading this, COME GET YOUR ‘BILLION DOLLAR SMILE’ in Sandy Springs, ATLANTA now.”
Black Enterprise – Rolling Out – HipHopDX
Why Atlanta Is the Perfect Canvas
Atlanta isn’t just any city—it’s Ross’s heartbeat, and a prime canvas for cultural and entrepreneurial innovation.
“Atlanta is one of the most iconic cities, not just in the U.S. but in the world… investing in ourselves. The level of artistry is unmatched in Atlanta.”
Black Enterprise
The clinic is more than location—it’s accessibility. No more flying overseas for top-tier veneer work—this is world-class cosmetic dentistry—brought home.
Behind the Brand: Smiles by Mario Montoya
Smiles by Mario Montoya delivers a curated blend of everyday and elite dental services:
- Root canals, gum contouring, gum bleaching
- Permanent implants from $4,400
- Custom porcelain veneers—$25,000 for a top-and-bottom set
Black Enterprise
At the ribbon-cutting event, Ross toasted the launch by pairing his Luc Belaire brand with dazzling smiles—a clear symbol of luxury meets healthcare impact.
Vinyl Me,
While Dr. Montoya, a licensed dentist in Colombia, cannot currently practice in the U.S., the Atlanta office is overseen by Dr. Vanessa Villalobos, a licensed prosthodontist who ensures the practice meets American Dental Association standards.
Express Tribune
Quotes That Elevate the Vision
- Ross on self-investment: “It was all about investing in myself… my teeth had damn near turned brown… I wasn’t rushing. I did all my homework… he was the best.”
Vinyl Me, - On transforming culture through a smile: “Growing up in Miami, gold teeth meant status… but now, classier smiles are what close deals.”
AJC - Dr. Montoya’s mission: “We’re arriving in this beautiful country… with the best cosmetic dentistry in the world. Your smile, your power.”
The Express Tribune
Why It Matters: Health, Culture & Confidence
This venture sits at the crossroads of healthcare and cultural empowerment:
- Dental Health Meets Celebrity Access: From veneers to gum care, top-tier solutions now serve both everyday Atlantans and international stars.
- A Unique Healthcare Equity Strategy: Ross is removing the barrier of travel—from Colombia to Atlanta—for high-caliber dental health.
- Cultural Shift in Self-Image: Moving away from flashy gold grills to confident, clean smiles signals both health and success.
The Power of a Healthy Smile—and What Rick Ross Gets That We All Do
Before we delve into the business of veneers and star power, let’s talk about why your smile truly matters—not just for aesthetics, but for health, confidence, and even longevity. A radiant smile is a universal form of influence—and that’s exactly why Rick Ross invested in his.
Nearly 80% of Americans will experience at least one cavity by age 17—and poor oral health doesn’t stop at discomfort. It’s linked to systemic risks like heart disease, diabetes, and respiratory infections. Worse, over 42% of adults admit they don’t visit the dentist regularly—putting their health and confidence on the line.
But beyond disease, appearance matters: a smile can make or break your future. A study from the American Academy of Cosmetic Dentistry found that 74% of individuals agreed an unattractive smile harms career prospects. And for those battling serious illnesses—like head or neck cancer—one study revealed that regular dental check-ups led to a 20% higher 5-year survival rate and 30% higher 10-year survival.
What resonates with Rick Ross’s values here is unmistakable. A handcrafted, “billion-dollar smile” isn’t just about flash—it’s about future-proofing your health, success, and legacy. In Rick’s words: “I wanted that next‑level polish—that shine.” This isn’t vanity—it’s vision.
A Snapshot of Dental Health & Cosmetic Solutions
| Treatment / Issue | Key Stats & Impact | Why It Matters (Quick Take) |
|---|---|---|
| Cavities / Dental Decay | Affects 80%+ of adults and children worldwide | Most common chronic condition—affects health, finances, and quality of life. |
| Skipping Dental Visits | 42% of adults don’t visit the dentist regularly Sala Family Dentistry | Missed preventable care leads to bigger problems and higher costs later. |
| Impact on Confidence | 74% say an unattractive smile harms career success Woodland Dental Center | A smile is a social asset—and in business or performance, that confidence pays dividends. |
| Survival Rates | Regular visits → 20–30% higher survival in head/neck cancer Health | Oral health isn’t cosmetic—it’s potentially life-saving. |
| Porcelain Veneers Cost | Full top–and–bottom set ~ $25,000 (Smiles by Mario Montoya) | Custom dental artistry: high value, and yes, “billion-dollar smile” level. |
| Preventive Savings | Up to $50 saved for every $1 spent on preventive care Woodland Dental Center | Investing in oral health delivers massive long-term returns—literally. |
From hip-hop mogul to oral health mogul—Rick Ross is rewriting the narrative around cosmetic dentistry and healthcare access. Whether you’re a celeb chasing shine or someone seeking a confident smile, Smiles by Mario Montoya delivers it with artistry, authenticity, and Atlanta soul. Rick Ross just changed the game—now the game is smiling back at us.
